What if the real obstacle to better recruitment isn’t your budget or your systems... but how you communicate? Too often, clinical teams overlook the role personality plays in how messages are delivered, received, and acted on in both internal departments and patient communications.  And believe or not, they coorelate more than you think.

This session explores how internal misalignment in communication can spill over into patient-facing interactions, impacting trust and clarity (and ultimately recruitment & retention). Using personality test frameworks like DISC, MBTI, and others, we’ll explore our own communication preferences, categorize communication styles of others, and how to adjust your approach to build stronger connections. When applied to patient recruitment, strong communication builds greater trust with patients by showing an understanding of who they are, their priorities, and how they communicate. When patients feel understood, you earn their trust.

When communication flows, recruitment follows.

CEU: 1.00 ACRP

Speaker:

• Addison Gumbert, Founder, Premier Clinical Marketing