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How Patient Relationships and Community Connections Fuel Study Recruitment and Retention

Patient recruitment and retention can be enhanced by understanding patients, building strong relationships, and fostering a connected, engaged community. This session explores the paradigm shift from enrolling participants on a trial-by-trial basis to encouraging lifelong recruitment. Patients who feel part of a community and have strong relationships with sites are more likely to stay in studies and participate in future trials. The presenter will share strategies and tactics for turning the non-qualified leads--the hidden treasure for recruitment--into members of the patient community. Recruiting from this community is both efficient and cost effective. Through interactive polling and real-world case scenarios, this session demonstrates how a retention-first approach improves outcomes, reduces recruitment burden, and lowers costs. Attendees will leave with practical tools that they can apply immediately at their sites.

CEU: 1.00 ACRP

Speaker:

Earlier Event: April 27
Applying Artificial Intelligence to Site Selection and Feasibility
Later Event: April 27
Elevating Clinical Trial Performance Through Mentorship and Staff Empowerment