Workshops are NOT included with Full Conference registration and require a separate fee.
Patient recruitment remains one of the toughest challenges in clinical research, despite years of innovation and investment. While sponsors and CROs often provide recruitment solutions, the real work of identifying, engaging, and supporting patients happens at the site and community level.
This interactive workshop takes a practical, real-world look at today’s recruitment landscape. Attendees will first gain an overview of sponsor and CRO expectations, the resources they provide, and how sites can align with them. The focus then shifts to actionable strategies sites can implement immediately—emphasizing the human touch required to build trust, particularly with diverse populations.
The session also highlights emerging methods that leverage technology and data, including artificial intelligence, to strengthen traditional approaches. Participants will leave with insights into the vendor landscape, practical tools for community-level engagement, and a clearer understanding of how to integrate both human-centered and data-driven strategies for better recruitment outcomes.
By the end of this workshop, attendees will be able to:
Identify patient segments based on motivation for study participation and define tailored strategies for communication
Describe the scope of methods available for patient recruitment and their associated strengths and limitations
Apply practical, community-level recruitment strategies
Evaluate the patient recruitment vendor landscape
Discuss best practices for interacting with CROs and Sponsors
CEUs: 5.50 ACRP
Trainers:
Elisa Cascade, MBA, FACRP, Chief Growth Officer, Head of Americas, TrialScreen
Ashley Moultrie, CCRP, Associate Director, Clinical Trial Diversity, Syneos Health
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