Too few research organizations (e.g., sponsors and sites) have access to the large and diverse populations that primary care organizations (PCOs) and their healthcare professionals serve. This session will bring forth the results and easy-to-use, action-oriented tactics from the first-of-its-kind “Research in Primary Care Action Roundtable,” which included participants from PCOs, study sponsors, and study sites. PCOs are a healthcare entity focused on delivering first-contact, comprehensive, and continuous care to individuals and families across all ages, genders, and health conditions. They care for more than 100 million people in the United States, yet clinical trial access and participation through them continue to be seen at minimal levels. A shared vision is to build a movement to make clinical trials mainstream in support of healthcare’s pivot toward value-based care, and to provide research organizations with access to large and diverse populations leading to more efficient, representative, and accelerated study enrollment.

CEU: 1.00 ACRP

Speakers:

• Ruma Bhagat, MD, MPH, Senior Director, Health Equity & Population Science, Genentech

• Osa Eisele, MD, MPH, Executive Director and Head of Representation in Clinical Research, Amgen

• Pete Fronte, MBA, President & CEO, Altura'

• Rakesh Patel, MD, MBA, FACHE, CPE, CEO, Neighborhood Healthcare